About Midwest Action Cycle
Established in 1971, Midwest Action Cycle has been a trusted name in the motorcycle community for over five decades.
Located at 2463 Vista Dr, Lake Geneva, WI 53147, we proudly serve riders from all over Wisconsin and across the country.
From new and pre-owned motorcycles to expert service, parts, and accessories — we’re passionate about keeping you on the road and doing what you love.
At Midwest Action Cycle, we believe in honest deals, friendly service, and treating every customer like family. Our experienced sales team, skilled technicians, and knowledgeable parts department work together to make your motorcycle experience simple, transparent, and fun — whether you’re buying, trading, financing, or servicing your ride.
We carry a wide selection of bikes — from cruisers and sport bikes to dirt and adventure models — and specialize in both American and metric brands. Our goal is to make sure every rider finds their perfect fit, no matter their style or skill level. Can’t find what you’re looking for? We’ll help you locate it and even arrange nationwide delivery.
Our service department is second to none. Whether it’s routine maintenance, custom upgrades, or major repairs, our certified technicians take pride in doing the job right. We also offer pick-up and drop-off options to make servicing your bike easier than ever.
Stop by Monday through Friday from 9 AM to 5 PM, or give us a call at (262) 248-9121. Whether you’re a lifelong rider or just starting out, the Midwest Action Cycle team is here to help every step of the way.
OUR STORY
Midwest Action Cycle was founded in 1971 with one simple goal — to share our love of motorcycles with the local riding community.
What began as a small shop has grown into a full-service dealership known for integrity, expertise, and genuine passion for all things two-wheeled.
For over 50 years, we’ve built our reputation on trust, quality, and a commitment to riders. Our long-time customers know they can count on us for fair pricing, reliable service, and the kind of personal touch that’s hard to find anywhere else. Whether you’re looking for your next motorcycle, need expert repairs, or just want to talk shop, you’ll always feel at home here.
We’re proud to continue serving generations of riders from Lake Geneva and beyond. Come visit Midwest Action Cycle — where experience, honesty, and passion for motorcycles have been at the heart of everything we do since 1971.
