Introduction
Your privacy is important to us. This Privacy Policy explains how Midwest Action Cycle (“Midwest Action Cycle,” “we,” “our,” or “us”) collects, uses, stores, and shares information when you visit or interact with our website (the “Website”), contact us by email or SMS/text, or use our products and services. By accessing or using any areas of the Website, you consent to this Privacy Policy and our data practices as described here and in our Terms and Conditions.

The Information We Collect
You may browse the Website without providing personally identifiable information. However, to purchase products, request information, schedule service, participate in promotions, complete forms, or otherwise communicate with us, you may be asked to provide personal information. This may include your name, postal address, phone number, email address, contact preferences, payment information, and details related to support or service issues. Providing personal information is optional, but certain services may be unavailable without it.

We also collect non-personally identifiable information when you visit the Website or communicate with us (including via email/SMS). We may aggregate such data across users. Non-personal and aggregated information is our exclusive property and may be used for any lawful purpose, including analyzing usage patterns, improving site design/content, and personalizing your experience.

How We Use the Information
We use your information to operate and improve our business and services, including to:

• Process orders, payments, financing inquiries, and service requests
• Communicate with you and provide customer support
• Send marketing messages (email/SMS) if you have signed up or as otherwise permitted by law
• Personalize content and experiences on the Website
• Analyze performance, usage, and trends
• Detect, prevent, and address fraud or security issues
• Comply with legal obligations and enforce our Terms and Conditions

Sharing Your Information
Business Providers & Unaffiliated Businesses. We may offer products or services in cooperation with unaffiliated third parties (“Business Providers”), such as OEMs, lenders, insurers, parts and accessories vendors, and marketing/event partners. If you request or express interest in such products or services, you authorize us to share your personal information with the relevant Business Providers. Their use and retention of your information are subject to their own privacy practices.

Third-Party Service Providers. We share information with trusted vendors who perform functions on our behalf (e.g., order fulfillment, payment processing, shipping, email/SMS delivery, data analysis, marketing assistance, search results/links, and customer service). They may use the information only as necessary to perform services for us.

In-House Promotions. We may combine information collected online with outside records to improve our marketing. If you have signed up to receive emails or SMS messages and prefer not to receive marketing from us, please follow the “unsubscribe” instructions in our messages or contact us using the details below.

Protection of Our Website and Others. We may disclose information to comply with the law, enforce our Terms and Conditions and other agreements, or protect the rights, property, or safety of our company, users, or others (including for fraud protection and credit risk reduction).

Business Transactions. We may disclose information in connection with a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or part of our business, assets, or stock (including in bankruptcy). Our successors and assigns may use your information for substantially the same purposes described in this Policy. If a transaction does not close, recipients must return or destroy your information.

With Your Consent. Other than as described above, we will provide notice and an opportunity to withhold consent when your information may be shared with third parties.

Your Options Regarding Personal Information
Except where sharing is necessary (a) for third-party providers to perform services on our behalf or (b) to comply with law or protect our rights/safety, you may opt out of our sharing of personal information with unaffiliated third parties or request removal of your data by contacting us at privacy@midwestactioncycle.com.

Your State Privacy Rights
Depending on your state of residence, you may have certain rights regarding access to, deletion of, or control over personal information. It is our policy not to share your personal information with third parties for their direct marketing without your consent. For questions or to exercise rights available to you under applicable law, contact privacy@midwestactioncycle.com.

Third-Party Online Advertising
We may use third-party advertising companies to serve ads when you visit the Website. These companies may use information (excluding your name, address, email, or phone) about your visits to this and other sites to provide advertisements tailored to your interests and to measure ad effectiveness. To learn more or opt out, visit industry resources such as the Network Advertising Initiative or AboutAds, or use your device’s privacy settings where applicable.

Use of Cookies
We use cookies and similar technologies to enable certain features, understand usage, and improve our services. Most browsers allow you to accept, refuse, or delete cookies. Disabling cookies may limit site functionality. See our Cookie Notice for more detail.

Collection by Third-Party Sites & Ad Servers
The Website may contain links to third-party sites with different privacy practices. Our Terms and this Privacy Policy do not apply to information collected by those sites. Please review their notices before providing information.

We may also use third-party ad servers that employ cookies, pixel tags, clear GIFs, or similar technologies to present and measure ads. Their practices are governed by their own policies.

YouTube API Services
We may use YouTube API Services to embed videos. Use of YouTube is subject to YouTube’s Terms of Service and Google’s Privacy Policy. You may manage your Google privacy settings within your Google account.

Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) setting. Because no consistent industry standard for DNT has been adopted, our Website does not currently respond to DNT signals. You can manage how your information is used by us and our providers as described in this Policy.

Our Commitment to Security
We implement reasonable physical, electronic, and managerial safeguards to help protect your personal information. However, no method of transmission or storage is completely secure and we cannot guarantee absolute security. Protect your account credentials, sign off shared devices, and use strong passwords.

How You Can Access or Correct Information
If you created an account, you may review certain information by logging in. You may also request access to or correction of your personal information by emailing or mailing us using the contact details below. We may retain certain information as required or permitted by law.

Accessing Our Website from Outside the United States
The Website is intended for use by individuals in the United States. If you access the Website from outside the U.S., your information will be transferred to and processed in the United States and governed by U.S. law, which may provide a different level of protection than the laws of your country. By using the Website and providing information, you consent to this transfer and processing.

Usage Terms
Access to and use of the Website is subject to our Terms and Conditions.

Unsubscribe Requests
To stop receiving marketing emails or texts, follow the “unsubscribe” instructions in our messages or contact us at privacy@midwestactioncycle.com.

Special Note for Parents
Our Website is a general-audience site and not designed for children. If you are under 18, you may use the Website only with the involvement of a parent or guardian.

Disclaimer
We take your privacy seriously. Nothing in this Policy is intended to create a private right of action except as required by applicable law.

Miscellaneous
This Policy is governed by the laws of the United States and the State in which our dealership is located, without regard to conflicts of law principles. You consent to the exclusive jurisdiction and venue of state and federal courts located in that State for disputes arising out of or relating to this Policy. You agree that any and all claims will be resolved individually, without resort to any form of class action. If any provision of this Policy is found unenforceable, the remaining terms remain in full force and effect.

Changes to This Privacy Policy
We may update this Policy from time to time. Changes are effective upon posting unless otherwise stated. If changes materially affect your rights or obligations, we will post a notice on the Website. Please check back periodically. The Effective Date above indicates the most recent revision.

Contact Us
Midwest Action Cycle Inc.
2463 Vista Dr, Lake Geneva, WI 53147
Phone: (262) 248-9121
Email: info@midwestactioncycle.com